Manual SEO Vs. Automated SEO: Which One to Implement


Making a website is one thing while getting targeted traffic is another. Search engine Optimization is the best ever technique used for driving traffic to one’s websites. There are a lot of ways in which one can achieve success in SEO. A good strategy makes the foundation for successful SEO results.

Many a time, SEO fundamentals are overlooked that cost bigger bucks to the business entrepreneurs. Basically we have two types of SEO methods which are used for achieving traffic results. These include:

  • Manual SEO
  • Automated SEO

Both types have their level of advantages and complexities. Many online marketers consider automated SEO over manual SEO while others go completely opposite. On the contrary, some like to experiment with mixed ratios. All of this together makes it difficult to decide which SEO technique is better. Here is a quick glance on both.

Manual SEO Vs. Automated SEO

Manual SEO Automated SEO
Manual SEO as the terms indicates involves great amount of planning and coordination for the SEO team to carry out various activities on-page and off-page SEO activities. Besides being a little slower, the manual SEO is much appreciated over others due to being more authentic. Unfortunately, automated process is usually taken as spam activity and given less importance. This is shear ignorance. Not all softwares are meant for spamming. These aim to extend help in easing SEO efforts Automation has far exceeded the manual efforts. So is the case with SEO. Multitude of efficient automated software are present which are successfully enabled to carry out basic SEO activities like social bookmarking, blog commenting, keyword researching, forum posting etc. These software ensures 100% satisfaction to the end user and does submissions 10 times quicker than manual process.


Advantages – Manual SEO Advantages – Automated SEO
  • 100% control over SEO strategies.
  • Higher planning and coordination among the SEO teams.
  • Paves way for improvement of off-page SEO.
  • You are able to control the quality of backlinks by deciding where or where not to submit your links.
  • Much stable compared to automated process.
  • Economical and faster.
  • Easily checks for broken links, tags, meta tags, keyword density or meta content in bigger websites.
  • Accurate keyword data can be retrieved from software at any time.
  • Easier to gauge competitor’s progress and strategies.
  • Scheduling becomes easier and less time consuming.
  • Saves money on hiring bigger SEO teams.


Cons – Manual SEO Cons – Automated SEO
  • Time consuming.
  • Requires higher level of dedication and concentration that can be used in areas which cannot be automated.
  • Expensive.
  • Needs exclusive manpower and control of operations.
  • Doesn’t ensure quality backlinks.
  • Majorly quantity focused. Quality remains the issue.
  • Most links created through automation can never be a source of traffic to your site.
  • Software created backlinks doesn’t ensure traffic.



SEO is the demand of the time. Not indulging yourself in SEO activities will not take you anywhere. You will stay at the point from where you started. Therefore, carefully studying the impact of both types of SEO strategies and channelizing your efforts would be helpful in creating the right SEO plan. However, the experts focus on applying a mix of both types of SEO activities for realizing higher ROI. You can fairly separate manual and automated tasks and may engage resources wisely.