How to Launch Your Shopify Store
Things are coming along just fine. You have meticulously reviewed your product idea and found a product or service that you can sell online. Finally, you place an order for your beginning inventory and are just waiting for it. Well, that is not the end because you still have a lot to do before launching your Shopify store. This is a critical time for your ecommerce store as it sets the tone for your business going forward. Launching your Shopify store without adequate preparation is a recipe for disaster so here is a step-by-step launch countdown that will prepare your business for its launch.
- Prepare and choose your social networks
There is no doubt that social media is a tool that brings steady flow of traffic and customers. It is essentially an audience of people interested in your brand and its products. There is nothing worse than having different user names in social media. As such, ensure that you claim your name. On the other hand, beyond the staples of Twitter and Facebook, you will likely want to join and use other key social networks. Some social networks will work better for your business than others so find out what works best for your brand.
- Set up your cover photos and profile
You will want to put up some pictures and set up your profile so that your followers and fans will have something to look at. Without these, your store is just a blank canvas with nothing to interest potential clients and keep them there.
Create a following and begin connecting
This is the most challenging part. The truth is that, your first few followers and fans will be the hardest to attain. As such, you will want to devote some time each day, to build a following and engage with your followers.
Prepare your email marketing
Time and again, email marketing has proven to be one of the most effective marketing channels. There are numerous options in the market for managing your email marketing. Nevertheless, you will want to select the best one for your store. Shopify has an array of email options with uninterrupted integration that can even track sales resulting from your emails, to checking returns on investments.
Install google analytics and research on keywords
Analytics will give you valuable understanding of your customers and visitors. Unlike a physical store where you can see and talk with your customers, you are basically blind without analytics for your online store. Keyword research is an essential part of SEO and it helps search engines comprehend what your site is about and what you sell.
Know your shipping strategy and finalize
Your shipping strategy is of great importance since shipping profitably can be complex and you have a lot to learn. Finally, as you prepare to launch consider how you plan to do it. Will you launch with a promotional discount? Free shipping? What channels are you going to use to inform people about your launch? When you have all that figured out, you are now ready to launch your Shopify store.