Why Shopify Is Great For Online Business

Why Shopify Is Great For Online Business

Among the existing e-commerce solutions, many business owners love working with Shopify. Aside from it being an out of the box solution, here are more reasons why you should use the platform for your online business.

Diverse and large app store

Since Shopify and other platforms are all from a single company, all the pieces work together perfectly. Just like how Apple designs all sync up, Shopify constructs the website, shopping cart, payment, and inventory to all sync up well with no problems. This elasticity is actually one of Shopify’s biggest strengths. Not only do you have a platform on which you can build an online store and manage payments, but you also get to access a host of diverse tools to help make your business more prosperous. You can select the ones that suit your business and not worry about compatibility.

Easy backend management

If you do not have a team of developers at your disposal, or a background in web development, Shopify is the perfect option for you. The platform provides you with an assortment of mobile-ready and desktop storefront templates. Since first impressions count, these themes allow you to build a site that is appealing and you get to build credibility and trust with visitors to your store. As an online storeowner, you will be spending most of your time in the backend of your website. You will have to set things up, add products, and serve customers. Shopify has an incredibly simple backend system that makes your administrative work easy.

Different options of payment gateways

The most awkward part of running an online store by far, is handling payments. If you run your store off Magento or another platform like WordPress, you usually have to purchase additional extensions to add each gateway. Shopify is ideal because it is easy to plug and play almost any payment gateway.

Cross-channel selling

With Shopify, it is easy to sell across various platforms and channels. Additionally, they also offer abilities to sell on other platforms such as Pininterest, Wanelo, Houze, and Twitter. All of this is necessary in helping your online store increase its potential audience and grow sales numbers.

 Professional support

Unlike WordPress and other shopping carts, which are open-source and rely on community support, Shopify has a devoted support team that will offer assistance whenever you are in need.

SEO and marketing benefits

The efficiency of search engine optimization on Shopify is a blend of the flexibility of the software itself, combined with the marketing and SEO knowledge of the person working on the site. Shopify has great SEO functionality, giving you the ability to add, edit, and position products, collections, and descriptions in an SEO friendly way in the browser. Generally, Shopify, provides you with a good way to optimize the site’s content.

Ultimately, Shopify is a great platform for established and new businesses alike. With the efficiencies, flexibility, support, security, and return on investment it offers, Shopify ticks all the boxes to allow you as an online store owner to get on with the business of running your businesses.