Case study — anonymized
Leading Fintech Company — SEO & Content
Keyword research, content writing, and website optimization that improved organic visibility for a leading Canadian fintech company. The company name is confidential.
The problem
A leading Canadian financial technology provider needed stronger organic visibility in a competitive market while keeping the engagement confidential.
The scope
Keyword research, content writing, on-page optimization, and improvements to the website’s search visibility.
Engagement
- Client
- Leading fintech company — name confidential
- Divisions involved
- Marketing
- Industry
- —
Work performed
- Keyword research
- Researched the terminology and search behaviour used by prospective business customers.
- Content and optimization
- Developed content and optimized priority website pages to strengthen their relevance in organic search.
Results
- Improved organic visibility
- The engagement improved the company’s visibility in Google for strategically important topics and search terms.
Results describe the work and outcomes reported for this engagement.
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