Yours could be a business that employs internet as a marketing tool. The website you have custom developed for the purpose is the centerpiece and the CMS is at the heart of it. A Content Management System is important for your website and must be an important consideration when you decide to use your website to market.

What is a CMS?

A CMS is software that stores website content, allows you to edit it, enables multiple administrators to login to collaborate on updating the website. It is advisable to go for a CMS instead of getting developers to code a website for you. When you need changes, you needn’t depend on them to get it done. You don’t need to be a pro in HTML either. Websites built using CMS keep the content separate from the design. So, in case you wish to make changes to the design in future, you can be sure that the content remains safe. In addition, there is a community of experts who can help with any queries you may have.

When you decide to invest in a CMS, should you buy off the shelf or custom build one for your specific needs?

An off the shelf product will reduce the time to market your product since you can get it right away by paying a small sum. There are plenty of options to choose from. WordPress, Joomla, Magento are big names that offer feature rich interfaces, revision control, indexing, search and retrieval. These softwares have their advantages of which the first is that they are mature. They include features such as user permissions, media management and social media integration which are totally futuristic and out of the box. CMS can be used to create events, registration forms for the same, collect funds and do more.

As with everything else that is off the shelf, CMS softwares too have their limitations. CMS systems have been designed to cater to various needs. While WordPress is good for publishing articles and blog, Magento works well for ecommerce. The frameworks of these CMS systems need to be modified if your website caters to more than one user category. You may have to purchase plugins which are not always free. There are features you don’t need and won’t use.

Security vulnerability is an added challenge you have to address with these systems.

Be-spoke CMS?

Custom software development allows you to build your own CMS systems. It will be tailor made to suit your specific needs and you are in control of it. Maintenance with bespoke systems is easier. Security concerns can be addressed with a custom developed system. It is easy to use.

However, bespoke development has its disadvantages. It is cost prohibitive and time consuming. But in today’s world most developers can take care of security, rich text editing, etc. which reduces the time to develop it. If you need to move your site to another, it could be a challenge.

Weigh the pros and cons of using a custom CMS before making a decision that will work to your benefit.