Step by Step Guide on How to Optimize Blog Posts
Beginners start with a lot of passion, while that seems to melt down as the posts on their blog doesn’t attract traffic or get any readership. This happens because a lot of people create blogs without studying much about the search engine optimization trends and tactics. To be able to attract traffic for your blog, it is crucial to create fully optimized blog posts which can rank search engines for driving traffic and readers for your great content.
Below are some tips which will help in learning how you can optimize your blog posts for getting the maximum advantage.
Optimize Your Blog Posts By Following a Few Simple Tips
Go About Researching Keywords
The whole optimization success revolves around the selection of keywords for your blog. In case you have no idea about what to choose or what to leave, consider trying a keyword research for your blog and choose appropriate keywords. You can use some free tools like GoogleTool or Wordtracker for keyword suggestion related to your blog or website. Or if you have sound budget, going with some premium keyword research tools is no bad idea. In fact these will give you better searching options and competitor analysis.
Avoid Keywords With Too High Competition
Beginners often think that higher competition keywords are the most profitable keywords. Of course these are but choosing the low competition keywords is a best strategy for a novice blogger and his new website. Keywords with too high competition will not let you disposition them therefore, it is a good advice to rank some low competition keyword and capture the traffic. You can identify competition for keyword below the search bar in the search engine when you type something. For example, if you see figures like this “About 10,900,000 results (0.18 seconds)”, then understand that this is the competition for a particular keyword or key phrase. As a general advice, avoid keywords which have competition more than 75,000.
Start Writing Your Post Using Your Preferred Keyword/Key Phrase
As you go about writing a post, make sure your theme revolves around your keyword and add it in the post for more than three times. You don’t just have to add keyword in the post but you need to add keyword in the post in order to make it fully optimized.
Add Heading/Title Tags To Your Post And Add Keyword To Them
This is a basic need for optimizing posts. Give your post an appropriate title and make sure it is followed by the keyword. Make your title is optimized for search engines. A search engine optimized title is not more than 70 characters and is followed by keyword. Therefore avoid creating titles which are more than 70 characters; add your keyword in the title. Now comes the tags. The heading tags are quite crucial for optimizing any blog post. Add maximum of H1 and H2 tags which contains your keyword. H3 tag is optional and can have your primary keyword(s). Apart from these, give your post suitable tags and make sure your chosen keyword is inserted as a tag.
Use The Keyword Multiple Times
As already indicated, make sure you are using the keyword multiple times in your blog post. Bold it, italicize and underline but don’t overdo as this is known as over optimizing and you are likely to be penalized by search engines. Therefore a good advice is to highlight (bold, italicize or underline) every three instances or occurrences of your keyword in one post.
Use Keyword in Meta Description
Your post’s Meta description is incomplete without the main keyword. Make sure you add keyword in Meta description for your blog post(s).
Add Optimised Images
Many webmasters add images to their blog posts but they often make a mistake by ignoring image optimization. You are optimizing a post and images are a part of it, right? Therefore, you should use optimized images by adding keyword or key phrase in the ‘Title’, ‘Alt Text’ and ‘Description’ section for images while you should not fill the ‘Caption’. Leave it in tact and insert image in the post. If you are adding more than one picture in a post, then you should add keyword in the ‘Title’, ‘Text’ and ‘Description’ for each image. Do not use over sized or large images. Limit the image size to medium. Choose one image as a ‘featured image’ for your blog post.
Assign Appropriate Category
This is important. Once you are done with other optimization part, assign your post under a suitable category. Do not deviate from the theme and make sure your post undergoes the similar category. If your blog doesn’t have a particular category option, then creating one will help but your post should go to a right category. This is crucial!
WordPress Users, Install SEO Plugins
If you are a wordpress user, then installing a wordpress plugin like SEOpack or Yoast will help. These plugins help in automatically optimizing your blogor blog posts for search engines. You have to fill in the fields the focused keyword, meta description, meta keywords, tags etc. These help in indicating if your post is fully optimized or not! In case it isn’t, these plugins highlights the areas which needs optimization in a blog post. This makes your part easier as a newbie and you easily get to the crux of optimizing blog posts for search engines.