Why should you use social media for marketing during COVID-19?
The COVID-19 pandemic has affected many businesses because stores have been shut down and events were postponed or canceled. Rather than rely on in-person meetings and seeing customers or clients face to face, during this time, you can take advantage of social media to market your brand. After all, more people are studying or working from home. As such, individuals around the world have additional time on their hands to read posts and watch videos. Consequently, there is an increased demand for online content.
People are looking for information as well as wanting to be entertained. Keep this in mind when you are creating content and posting it on social media. For instance, you can produce a video informing your customers about how your business is responding to COVID-19.
What are the benefits of using social media to market your business?
When it comes to social media and other online marketing efforts, you do not have to spend a lot of money or resources. After all, it is free to create an account and post on Facebook, Twitter, Instagram, along with other social media platforms. If you have some money in your marketing budget, you can consider running ads on social media and promoting posts to reach a wider audience. In doing so, you can drive more traffic to your website.
How to approach using social media to promote your business?
Due to many people being laid off or working fewer hours than usual, consumers don’t have as much money to spend on non-essential products. As a result, some businesses will likely see their sales drop. Keep this in mind when doing online marketing. Rather than focusing exclusively on promoting your products and getting people to make big purchases, now is a good time to grow your online presence and social media following.
How can you connect with your customers or clients?
If you need to coordinate your social media marketing efforts with other members of your team, you can communicate online using video conferencing tools. Digital marketing doesn’t require in-person meetings or events, so a lot of companies are making the most of social media to survive the global pandemic. You can also connect with your followers and clients online without having to meet face to face. A lot of companies are going on Facebook Live or Instagram Live to interact with their audience. Depending on your business, you can host a virtual class or do a Q&A.
What types of social media content to create?
Nowadays, web traffic is on the rise and so is video streaming. Now is a great time to actively post on your social media channels and grow your following. With the increasing demand for online content, many businesses are designing infographics, producing videos, and much more. You can offer advice or best practices during this time such as encouraging people to wash their hands and practice physical distancing. It’s also a good idea to let your audience know what measures you’ve taken to protect not only your employees but also your customers. You could also promote your online services and conduct virtual classes. Keep your followers in the loop with updates and new information. There’s a lot of misinformation out there, so be sure to provide correct information that is of value to your community.
What are the advantages of working with influencers?
Another social media marketing strategy to consider is working with influencers. They already have an established following, and many individuals are more trusting of influencers as opposed to brands. Influencers can sway their followers to purchase certain products or services over others. Since many events and festivals have been cancelled for the foreseeable future, influencers are more open to negotiating their rates with brands. Best of all, since more people are at home with time on their hands, social media usage has gone up. As a result, influencer campaigns are likely to have a greater reach and perform better at this time than under normal circumstances when people are busy with work or school.
Unfortunately, COVID-19 has put a stop to many marketing strategies that require meeting in real life. Nevertheless, you can use social media to market your business and stay relevant during this time.
Get in touch with us and speak to a marketing consultant.
If you have any questions about digital marketing, feel free to call 647-987-8780 or send an email to [email protected] We look forward to hearing from you and helping your business during this difficult time.