The coronavirus has changed how businesses are marketing their brands. Many events, conferences, and festivals have been canceled or postponed until a later date. As such, marketing that requires meeting in person is not viable during this time. However, more and more companies are making the most of digital marketing to promote their products or services. Promoting your brand online is an effective strategy to stay relevant. Below are 5 different digital marketing strategies you can focus on during COVID-19. 

  1. Google My Business
  2. Social media marketing 
  3. Email newsletters and campaigns 
  4. Google Ad Campaigns 
  5. Search engine optimization (SEO)

 

Google My Business

If your business had to close because of COVID-19, update your Google My Business to reflect that. If your business has reduced hours because of the pandemic, you can edit your opening hours. Even if your business hasn’t been affected by what’s going on in the world right now, think about the last time you updated your Google My Business listing. Even if you created the listing when you started your business and haven’t edited it in many years, now is a good time to update the information. You can also write a post on your listing that addresses how your business is changing because of the pandemic. Let your customers know what protective measures you are taking to ensure the safety of everyone is a priority. 

Social media marketing

While marketing in person isn’t possible nowadays, you can still promote your business on social media platforms such as Facebook, Twitter, Instagram, and others. If you’re a small business and you don’t have social media, now is the perfect time to create an account and grow your online presence. If you have a Facebook or LinkedIn page, you could begin to post more frequently to expand your following. 

Email newsletters and campaigns

With a lot of people studying and working from home, email newsletters and campaigns are likely to be more effective. After all, individuals have time to check their email. Plus, people want to stay informed and up to date. You can create informative emails that address the COVID-19 situation. 

Google Ad Campaigns 

Web traffic is higher than usual, which means people are conducting more searches online. Therefore, if you have some money in your marketing budget to spend on Google Ads, it’s a good investment. If you are still open for business, you can create a campaign to reach more people. In the case you had to change your services, a Google Ads campaign is also helpful. For example, many restaurants don’t offer dine-in at this time, but a lot of them have pivoted to delivery. You could launch a campaign promoting this to individuals in your area. 

Search engine optimization (SEO)

Optimizing your website and blog for search engines pays dividends. By improving your content, you will rank higher on Google and Bing. Most users don’t click beyond the first page of a search listing, so do your best to rank as high as possible. There are many moving parts to SEO from developing a website that loads quickly to adding alt text to your images. If you don’t have many pages on your website or you haven’t had the time to create a blog and post on it, consider hiring a content writer. If you don’t have the resources to hire a professional at the moment, you can try to learn about search engine optimization on your own and implement a few tips that make sense for your business. 

While COVID-19 has put a pause on many things, you likely don’t want to stop marketing your brand entirely. Above are five different digital marketing strategies you can do in spite of the pandemic. You can create a Google My Business listing if you don’t already have one. For those with an existing listing, make sure you update it with accurate information. Take advantage of social media marketing. Organic posts and promoted posts can help you with growing your audience. You can also craft informative email campaigns and send them to your newsletter subscribers. Another strategy is running Google Ads to reach potential customers. Last but not least, don’t neglect search engine optimization (SEO). Optimize your website to rank better in search results and drive more traffic to your site. 

If you have any questions about digital marketing, feel free to call 647-987-8780 or send an email to [email protected] We can help your business with marketing your brand online.