Why do businesses turn to digital marketing during the pandemic?
Unfortunately, COVID-19 has affected many individuals as well as businesses. A lot of stores and other places have been shut down. In addition to that, many events and festivals scheduled for this year were cancelled or will be postponed until a later date.
To mitigate loss as much as possible, companies are laying off employees and/or reducing hours as a way of saving money. Some companies used to rely on in-person marketing strategies such as attending trade shows or conferences and meeting vendors or potential clients. Nowadays, businesses are turning to digital marketing to survive this global pandemic. This is because online tasks can be done from almost anywhere with a computer or smartphone and connection to the Internet. Remote work is possible and marketing online doesn’t require people to meet face to face.
Since many people are studying or working from home, more individuals are on their phones or computers than usual. It should come as no surprise then that video streaming has gone up. People have some free time to browse the web and consume content. As such, it’s a good idea to use online marketing strategies to reach a bigger audience.
Why is there more demand for online content?
Individuals are spending more hours on their phone or computer. People want to be informed and keep up to date with what’s going on in regards to COVID-19. What is more, those who are no longer working have plenty of time on their hands at home. That is why there has been a greater demand for online content in the form of articles, videos, and much more.
What are the benefits of digital marketing?
There are many different digital marketing techniques and strategies that companies can utilize. Best of all, a lot of online campaigns don’t require a lot of money or resources. Some strategies are free and don’t cost a penny. Digital marketing can be very effective to stay in touch with your customers and connect with more people.
If your business wasn’t very active on social media prior to the pandemic, now is as good a time as any to create a Facebook page or an Instagram account. After all, you have nothing to lose. It’s free to sign up, and you don’t need to spend any money to post. By posting regularly on social media, you ensure your brand stays relevant during this time.
Why should you create and update content for your website or blog?
In a similar vein, companies should create content for their website and blog. If you don’t have a blog for your business, consider starting one today. You can create content that addresses the pandemic and how your business is responding to COVID-19. Let your customers or clients know what protective measures you are taking to protect them along with your employees.
Not only can you create new content, but you can also update old posts and pages on your site. Ensure they are optimized for search engines. By writing original content, you can boost your SEO (search engine optimization) and rank higher in Google and Bing. Most users don’t click beyond the first page. In fact, many individuals don’t even click on any listings beyond the first few search results. Therefore, it is crucial to spend some time on SEO.
How will COVID-19 continue to impact businesses?
It’s hard to say just exactly how long the COVID-19 pandemic will last. In order to stay afloat, any business regardless of the industry must do their best to adapt to the changing times. It goes without saying that a lot of companies used to meet new clients in person, shake hands, and have a meeting. Nevertheless, the virus spreads mainly through human contact, specifically when an individual touches something with the virus on it and then touches their eyes, nose, or mouth. People are physical distancing and staying at home more often to avoid coming in contact with an infected person. Al this to say that in-person meetings where you shake hands with a prospective client likely won’t happen for the next while.
Get in touch with websiteTOON and speak to a marketing consultant today.
If you have any questions about digital marketing, feel free to call 647-987-8780 or send an email to [email protected] We are happy to answer your queries and help your business market online during the COVID-19 pandemic