Developing your law firm’s online presence via internet marketing is not just another marketing tactic. Rather, it is an absolute priority for client conversion. In this day and age of advanced technology, if you are not managing your law firm’s website in a way that encourages client interaction and growth, you are missing out on a lot. Irrespective of whether you know everything there is to know about law, you still need to prove to both your existing and prospective clients that you care enough to utilize technology so as to offer them your services in the most efficient and effective way possible. The following are the top online marketing trends that you can use as a lawyer to win over clients for good.
Email marketing for lawyers
Even after creating great content for your website, you should not sit back and wait for clients to come to you. A big part of your online marketing strategy involves gathering as many emails from your visitors as possible. An email address from a potential client is pure gold in internet currency. This is because you will be able to use your subscriber list to guarantee that the useful content you have been creating does not go unappreciated and unnoticed. You may already be using email to interact with your clients, but it is wise to take some time to revisit your email strategy. If collecting emails is presently a half-hearted quest for your law firm, consider executing more aggressive strategies. Keep your emails simple since the goal is to get clients engaging with you on your website. All you have to do is include adequate information to capture their interest.
Content marketing for lawyers
A lot of businesses use blogs to provide their clients with valuable content. The best thing about blogging is that it is free of charge and blogging signals to your prospective clients that you know exactly what you are doing and that you are willing to share that knowledge. You can gain trust by offering great content and use this later to influence your paid services. If trainers, teachers, bloggers, and even magazines do it, why shouldn’t lawyers? It is a growing trend for professionals to increasingly depend on content creation such as vlogging, and blogging. Skilled professionals such as bankers, doctors, and architects have all begun offering free content to visitors to their websites, and it is time for lawyers to join in.
Responsive web design for lawyers
If your clients want to view your law firm’s website on their phones, then by all means, make it possible for them to do that. In an era ruled by tablets and smartphones, it is vital to ensure that your law firm’s site is just as enjoyable on a phone as it is on computer display. Ensure that you or whoever is in charge of your web development knows that responsive web design is a top priority in designing your website. As a lawyer, it is easy to forget about the importance of online marketing because it is not at the core at what you do. Let your website be responsive across all platforms and you will get to enjoy a higher rate of interaction and conversion. The sooner you do this, the sooner you can get back to doing what you do best.
Social media for lawyers
When everyone else is on the internet, they expect you to be there as well. Using Twitter, Facebook, and LinkedIn is no longer an option but rather a necessity. You are not doing everything within your power to develop your brand if you are not interacting with your clients on at least one of these major social media platforms. Aside from building a subscriber list, using social media is one great way to ensure that all the content you have been creating gets the attention it warrants.